It’s hard enough trying to convince a new consumer of the value of upgrading from Shimano Tiagra to Shimano 105 and beyond. I can explain the weight differences between the components, the shift quality and the addition of an extra gear or two, but for most; it comes down to cost. The monies saved are rarely thought about when the road pitches up to 15% and you find yourself a gear or two short. Don’t walk darling. Tough it out!

A guy came in the shop bleeding from several different wounds. He was the victim of a paceline gone wrong. He was 20 miles out from home when he went down and still managed to get himself onto our sales floor open wounds and all. Like a true roadie he came to us to get stuff for his next ride. I bandaged his wounds between sips of my coffee. Adrenaline is a fucker post trauma. My goal was to tend to his wounds. That was my human side. The sales guy side of me wanted him the fuck out of the store. Promoting cycling as a healthier alternative to sitting on the couch drinking beer and watching athletes can get a little tricky when a guy still in his lycra is bleeding out right in front of you.

Used Bike Purchase:

That’s a tricky one. Just because the price was right and the decals were still in tact, doesn’t mean that the bike is right for you. I know you like the color and the tales of valor that came with the package, but that doesn’t equate a decent fit for you. It is however my job to make it work for you the best I can. I am not a technical fitter. I don’t ask you about your favorite Redford film or your favorite sexual position. There are algorithms for everything, so I’m sure that information could be helpful to a true fit specialist. I eyeball it, watch you pedal, ask about what you want to get in your experience, health problems and make tweaks based off that information. I prefer free weights and encyclopedia’s as well.


We do repairs. We sell stuff, fix stuff and occasionally ride. Not as much as we would like, but baby needs a new pair of shoes and banks tend not to give a shit about your Strava rankings.

I love X-Files. Bikes that either come in with ghastly issues and the owner having no idea how a flesh eating disease affixed itself to his rear derailleur. Rusty chains are neat too. “Yeah, I think its going to take a little more than a few spritzes of Wet Lube to reincarnate that chain. Store your bike in the creek, expect a few complications. Take that baby to service!

I also like the gal who thinks that she only needs air in her tires and I see at least 5 reasons why riding that machine would be detrimental to the health and safety to not only herself, but others. If I were in the mortuary services business, I wouldn’t have a problem telling them that their bike was A-OK, but I pride myself on people enjoying their ride outside of a hearse. That tire holding air would be a very bad thing at this stage. All I can do is provide them with my opinions and hope that they heed them.

This entry was posted in Columns, So That Others May Ride on by .
Aaron Deutsch

About Aaron Deutsch

Aaron has always felt a passion for, if not a gravitational pull from, racing. Since being lured from the basketball court onto the track in 1993 he set 7 track & field records and medaled six times at the state level of competition.

He moved to the mountain bike in the late 1990s and won the Penn Cycle Buck Hill race series in 2000 in the sport class. He also placed 4th in the Subaru Cup XC race that year.

After moving to New York Aaron took up road racing and rode unattached for the first year and medaled in 2 races including a 1st place finish in the Kissena Race Series in 2007. In 2008 the Brooklyn Arches Cycling Club was formed and the results were immediate and consistent including winning the Cadence Cup Race Series in Brooklyn. He currently races with the Major Taylor Iron Riders Development Team